The Brief: Promote a game about moving house, in a time when moving houses is not an option

 

The Solution:

In 2020, COVID-19 caused online browsing for furniture to be increased by more than 200% as more people turned to the internet for their furnishing needs. So to promote a game about moving out, who better than furniture giant – IKEA?

​

Submitted for: Young Glory 2019/2020 Round 8 (Won the Bronze Award in Student Category for Round 8)

Year: 2019-2020

My Role: Creative, Copywriter